Venezia FC Unveils the 24/25 Third Jersey in Partnership with TBA21–Academy’s Ocean Space, Drawing Inspiration from the Venetian Lagoon to Foster Environmental Awareness

December 5, 2024

Venice, 5 December 2024 – Venezia FC releases its 24/25 Third Jersey, an exclusive aqua-colored shirt, drawing inspiration from the Venetian lagoon. The new kit, available online from December 5, 2024, pays homage to Venice's profound connection with its natural environment and surrounding wetlands.

Designed to capture the essence of the colors of the lagoon landscape, the Jersey features a gradient from aqua to deep blue, symbolizing the shifting tones of the sky and the Venetian waters. The shirt’s details include a subtle wav­e pattern across the fabric and elegant gold accents, such as the reimagined “Città di Venezia” logo across the chest.

Photographed by the artistic eye of Guglielmo Profeti, the campaign “Flow Together” places water at the heart of its narrative, symbolizing both strength and delicate beauty. Infused with a nostalgic, romantic, and natural aesthetic, it calls for respecting and preserving the vital relationship between humanity and nature.The photoshoot took place along the lagoon path “Il Sentiero delle Barene,” a nature trail located on Lazzaretto Nuovo island, situated in an area rich in biodiversity and protected by the Ecomuseo dei Lazzaretti Veneziani association.

Reinforcing its commitment to making a positive impact in its city, the Club will donate €5 from the first 1,500 jerseys sold on shop.veneziafc.it to support local projects managed by Ocean Space, a Venice-based international cultural initiative led by TBA21–Academy and Cultural Partner of the Club since 2023.

The funds will contribute to the creation of mobile urban gardens in public spaces between Sant’Elena and Castello, in the framework of the fourth edition of the research program “Convivial Tables”, that explores the relation between food and ecology within the Venetian lagoon ecosystem. These gardens will be designed, created, and activated through a series of workshops organized by Ocean Space for the local community. Their activation will involve collaboration with associations and lagoon experts, to promote sustainable and accessible food production methods that respect the delicate ecosystem of the Venetian lagoon and its peculiarities. This initiative aims to enhance biodiversity and encourage sustainable, zero-kilometer food practices, ultimately leaving a lasting legacy for Venice and its residents.

The 24/25 Third Jersey will make its on-field debut at the match against Como 1907, the lake’s team, on December 8, 2024, at Stadio Pier Luigi Penzo. It is now available online at shop.veneziafc.it and will soon be available at Venezia FC retail stores.

About TBA21 and Ocean Space

TBA21 Thyssen-Bornemisza Art Contemporary is a leading international art and advocacy foundation. Established in 2002 by philanthropist and art patron Francesca Thyssen-Bornemisza, the foundation stewards the TBA21 Collection and its outreach activities, which include exhibitions as well as educational and public programming.

TBA21–Academy is the foundation’s research platform, fostering a deeper relationship with the Ocean and wider ecologies by working as an incubator for transdisciplinary inquiry, artistic production, and environmental advocacy. All activity at TBA21 is collaborative and fundamentally driven by artists and the belief in art and culture as a carrier of social and environmental transformation, ultimately in the service of peace.

TBA21–Academy’s situated research and practice is shared with the public at Ocean Space located in the former Church of San Lorenzo in Venice. Opened in 2019 as a planetary center for catalyzing critical ocean literacy, research, and advocacy through the arts, this embassy for the Ocean fosters engagement and collective action on the most pressing issues facing the Ocean today. Ocean Space operates an annual exhibition, public and educational program and is open to the public from spring to autumn.

For more information visit ocean-space.org and tba21.org
Follow Ocean Space onInstagram,Facebook or subscribe to thenewsletter.

About Venezia FC

Founded in 1907, Venezia FC (VFC) is the professional football club of Venice, Italy. The iconic club is known for its focus on sporting excellence and integrity combined with its mission on social responsibility, community development, art, and the preservation of Venice. Located on the lagoon island of Sant’Elena, the historic club plays at Stadio Pier Luigi Penzo, Italy’s second oldest stadium, adjacent to the grounds of the Venice Biennale. For most of the club's history, VFC has ranked in Italy's top two divisions. One of the club's most significant achievements was winning the Coppa Italia in 1940-41. More recently, VFC was promoted from Serie D, to Serie C, to Serie B between the years 2015 and 2020 and then to Serie A in 2021. VFC achieved promotion in the 2023/24 season and is again playing in Serie A in the 2024/25 season.

For additional information contact us at info@veneziafc.it or please visit, www.veneziafc.it

To purchase our merchandise, please visit our shop.

Follow us on Facebook, Instagram, X IT, X EN, LinkedIn, Youtube, and TikTok.