Venezia, November 25. Venezia FC and Cynar Spritz, main sponsor of the football club, push their collaboration into a new chapter with a winter capsule that captures the pulse of the city and the rituals that define its supporters. Dropping on 26 November and available exclusively through Venezia FC’s official channels, the collection includes two hoodies, two T-shirts, two scarves and two beanies. Designed as a tribute to the shared identity of two Venetian icons, the capsule distils the unconventional, irreverent spirit that connects the club and the aperitivo brand, both rooted in the city’s culture and its unmistakable character.

The narrative of this collaboration comes to life through Gente da Bacaro, a campaign that shifts the focus from the field to the streets, celebrating the fans as the real protagonists. The story unfolds inside Venice’s bacari and across its hidden corners, where supporters speak authentically about what it means to live football in this city: Venetian must-dos, how they experience matchday and how they would guide the team if they were coach for a day. Their rituals, superstitions, tension, excitement, and devotion form the emotional fabric of the campaign. They may never step onto the pitch, but they are the first team: the voices, habits, and heartbeats that keep the club alive. Shot by photographer Andrés Juan Suarez, the campaign blends documentary realism and street culture to portray Venice’s supporters exactly as they are: passionate, expressive, and deeply connected to their city and their drink of choice, the Cynar Spritz.

"We are proud to strengthen our collaboration with Venezia FC, a collaboration grounded in authenticity, quality, and a meaningful bond with the territory. Beyond the product itself, the capsule celebrates the cultural relevance of sharing an aperitivo together — a ritual that embodies connection, conviviality, and the Venetian spirit. It is not only a natural step forward in our journey, but also an opportunity to showcase the distinctive character of Cynar Spritz through a fresh perspective that looks to the future." - Alberto Ponchio, Senior Marketing Director, Campari Group

“This new project with Cynar Spritz expands a partnership built on shared values: authenticity, a deep connection to our territory, and a unique, unconventional language that reflects who we are as a club and as a city” says Tancredi Vitale, Managing Director of Venezia FC. “The products and the storytelling of the campaign express this spirit in a genuine and unfiltered way. We chose to involve real people: true supporters, but above all iconic characters of Venice because no one embodies this identity better than they do. Their presence grounds the project in a truth and identity that are unmistakably Venetian.”

The capsule translates this spirit into a selection of pieces designed to be worn from bacaro conversations to matchday rituals. The Cynar Spritz Hoodie features an embroidered co-branded patch at the chest, a classic kangaroo pocket, and a bold graphic on the back. Its comfortable fit and street-ready silhouette make it an everyday essential rooted in Venetian attitude, available in green and black. The Cynar Spritz Green Tee carries the same energy with an embroidered chest patch and a graphic back print that merges contemporary streetwear with the identity of the lagoon, offered in both green and black versions. The Cynar Spritz Scarf, in green and orange with jacquard construction, embroidered detailing, and fringed ends, is designed to be lifted high in the stands or worn as a symbol of belonging off the pitch. Completing the drop, the green-and-orange Cynar Spritz Beanie features an embroidered logo, an all-over woven pattern, and a soft pom, blending terrace tradition with the unmistakable edge of Venice, also available in green and black variants.

The Cast

Venezia FC Players: Antonio Casas, Nunzio Lella, Michael Venturi.

Venezia FC Supporters: Carlotta Berti, Cesare De Filippi, Riccardo Di Pietro, Tommaso Fabris, Giorgia Gavagnin, Giovanna Montesco, Marco Vianello .

Availability

The Venezia FC x Cynar Spritz capsule is available from November 26th at shop.veneziafc.it and from November 28th in Venezia FC official stores:

Rialto and Santi Apostoli in Venice, open daily from 10:00 to 20:00; Ca’ Venezia in Mestre, open Tuesday to Friday from 15:00 to 19:00, and Saturday from 09:00 to 13:00 and 15:00 to 19:00.